| | 8 HOSPITALITY BUSINESS REVIEWFEBRUARY 2025IN MY OPINIONI have always been a person who is curious and asks questions about the way we do things. My parents influenced this at a very young age. My father had many inventions, and my mom is, to this day, the most efficient person I know. With this thinking, I developed a mindset that challenges the status quo and innovates, all to make something better or create something that will solve a problem. I have challenged myself and the companies I have worked with to do just that continuously. If you take one thing from this article, it would be to challenge your environment! Ask yourself, what is working and not working? What is archaic? What can be transformed? And what needs to scale? A simple way to start is with the design thinking method. Even though this method is often used in marketing, it gives a very simple framework that can be followed in many departments. It includes the following phases: empathize, By Ranieh Rounce, Senior Director, People, Virgin VoyagesINNOVATION IN ACTION: CHALLENGING THE STATUS QUO AND TRANSFORMING THE FUTURE OF WORK
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