| | 19HOSPITALITY BUSINESS REVIEWJAN -MARCH-2022several small businesses at once," explained Pearsall. "Our software is designed to keep staff on the same page, and to streamline operations so that the profit centers within a golf course can work together as a single and cohesive team."To handle the needs of even the most complex golf course operations, Club Caddie offers a plethora of modules, all built into a single platform, including a point-of-sale, event and venue management system, food and beverage solutions, automated customer marketing, member billing, accounting, and all-in-one business intelligence reports. Pearsall attributes the success of Club Caddie to his team's ability to intimately understand the nuances of running a golf course. "It's difficult to build the right software workflow to address a problem if, as a technology company, you are unable to empathize with the people that deal with those issues on an everyday basis."As part of its offering, Club Caddie also includes a sophisticated reservation system that enables golfers to book tee times online or through a branded mobile app, as well as to reserve activities like lessons, golf simulators, and tennis courts. "Over the last few years, golfer's spending habits have changed," Pearsall explained. "Increasingly, golfers are looking to book reservations and to register for activities and events online." In light of Covid-19, many golf facilities using Club Caddie are even requiring pre-payment of reservations and utilizing the system's contactless check-in capabilities.Club Caddie's technology has quickly been recognized by industry leaders. In February of 2020, Club Caddie was acquired by the darling of the Toronto Stock Exchange, Constellation Software (TSE: CSU). After being acquired, Club Caddie joined a prestigious portfolio of vertical market hospitality companies that operate under the umbrella of Jonas Software and that combine to service over 2,000 golf courses. It's no coincidence that Club Caddie's portfolio of clients has more than doubled since the company's acquisition. "We were fortunate that Jonas saw the potential of our product, and our team and retained Club Caddie's founders to operate the company," Pearsall said. "Not only has Jonas provided us with every necessary resource to scale our technology, but they've also provided us with nearly three decades of learned experience."Running a golf course involves operating several small businesses at once. Informed by their founder's experience owning and operating a full-service, semi-private golf course -- the Club Caddie team builds industry-leading, cloud-based technology that makes the operation of a golf facility more efficient and more profitable. The next time you're playing in your annual golf outing, thank the staff for their hard work. Then, do management a favor and recommend that they check out Club Caddie. It's difficult to build the right software workflow to address a problem if, as a technology company, you are unable to empathize with the people that deal with those issues on an everyday basis
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