| | 4 HOSPITALITY BUSINESS REVIEWMARCH - APRIL 2026CONTENTSIN MY OPINIONIN FOCUSLAST WORDCXO INSIGHTSAnna Fenten, Marketing Director, SearcysKeeping Tradition and Innovation Intact for Modern Hospitality World32Hospitality Shaped by People and ValuesNeilos Prapas, Director of Food & Beverage, Ace Hotel & Swim Club Athens0810Elevating the Brew: Transforming Coffee Culture in HotelsGeorgios Chatzianastasiou, Head of coffee, Gleneagles34COVER STORY 12Stefanie Rothkirch, Senior Manager of Strategic Procurement Travel,Lufthansa GroupNAVIGATING THE SKIES AND STRATEGIESFuture-Proofing Hospitality: The Impact of Strategic Asset Management in Europe
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