| | 6 HOSPITALITY BUSINESS REVIEWSEP - OCT 2025 SEP - OCT 2025, Volume 05 - Issue - 08 (ISSN 2837-1615)Published by ValleyMedia, Inc. To subscribe to Hospitality Business ReviewVisit www.hospitalitybusinessreview.comManaging EditorJudy ChristinEditorial StaffEmail: Alex D'SouzaJoe PattrickVisualizerssales@hospitalitybusinessreview.comeditor@hospitalitybusinessreview.commarketing@hospitalitybusinessreview.comEditorialJudy ChristinManaging Editoreditor@hospitalitybusinessreview.comAs the European hospitality landscape evolves, the industry is moving beyond tradition into a new era defined by intelligence, agility, and human connection. Whether through enhanced recruitment strategies, advanced franchise service models, or data-informed decision-making, smart hospitality is emerging as a guiding principle for sustainable growth and long-term success.This edition of Hospitality Business Review Europe explores how the integration of technology, talent, and tailored guest experiences is reshaping the way hospitality businesses operate. Across markets, there is a growing emphasis on aligning operational strategy with the values of modern guests and employees, including efficiency, sustainability, transparency, and personalization.Lucia Raru, Head of Recruitment at Caprice Holdings Ltd, offers insight into how the sector is reimagining recruitment to meet evolving expectations. From immersive assessments to a stronger focus on emotional intelligence and cultural alignment, hospitality hiring is becoming more experience-driven and values-oriented. These practices reflect broader shifts, such as the increasing importance of sustainability, community engagement, and the rise of hands-on hiring techniques.German Milavin-Crone, Director of Franchise Services Platform at Louvre Hotels Group, outlines how franchise and management services are being modernized through digital transformation, AI-enabled tools, and a deeper commitment to sustainability. Innovation and adaptability are no longer optional but necessary responses to changing market conditions, consumer behavior, and regulatory frameworks.Throughout this issue, perspectives and strategies demonstrate how the hospitality sector is not only responding to change but actively shaping it. Smart hospitality is not about trend-chasing or one-time solutions. It is about building operational systems that are resilient, responsive, and aligned with long-term priorities.We invite readers to engage with the ideas in this edition and reflect on how their own organizations can lead with intelligence, purpose, and a people-first mindset.Smart Hospitality is the New Playbook for People, Performance and PartnershipsCopyright © 2025 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Julia ThomasMatthew JacobRichard TaylorVictor MorrisDisclaimer: *Some of the Insights are based on our interviews with CIOs and CXOsEUROPECelestial JordanAndrew Morris
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