HausCraftBeer

The craft beer segment of todays beer market has introduced a variety of choices beer consumers have thirsted for ever since prohibition. After prohibition ended, only mass produced light and mainly flavorless beers were produced by Industrial scale breweries mostly for the baby boomer generation.Todays beer market and the future of beer must be seen through the choices made by todays millennial and younger generations. Their choices for variety, freshness and purity are not what the mass market industrial scale breweries were designed to produce and market. However, because beer is most flavorful when consumed closest to where brewed, small scale craft breweries are equipped for creating fresh beers that offer the variety and flavor todays beer consumer wants. According to the Brewers Association, craft beer accounted for nearly 27 percent of the U.S. beer market by volume in 2023, with similar trends observed in Europe, Asia, and beyond. That growth is driven primarily by a growing appreciation for variety and authenticity notwithstanding the much higher prices consumers must pay for craft beers.

Recognizing the evolving preferences of modern beer enthusiasts, HausCraftBeer tapped into a rising trend; the fusion of creativity, sustainability and accessibility in brewing. By focusing on the art of brewing in small spaces with beautiful copper and brass highly automated brewing equipment and unconventional settings, the company is making high-quality craft beer production more accessible and profitable than ever before by eliminating the high capital and production costs inherent in small scale brewing.

Behind this revolution is Ian MacLennan, the company’s visionary CEO and founder. Alongside his team— Rick Collett, vice president of business development, and Harvey Conner, vice president of marketing —MacLennan is transforming craft beer production with a patented system that makes brewing fresh, high-quality beer easy and highly profitable.

“Our mission is to democratize craft beer,” Says MacLennan. “For too long, the barriers to entry—space, equipment, expertise—have excluded so many small businesses from joining this thriving industry. With HausCraftBeer, we’re saying, ‘You can do this.’ And we’ll give you the tools to succeed in one of the largest recession resistant consumer markets.”

A Vision Born from Decades of Experience

MacLennan’s journey to transform brewing began with a simple yet innovative product; a device for the small batch home brewer called “The Beer Machine”. It was an instant success, inspiring a community of amateur brewers and sparking an idea that would grow into something much larger.

“It started as a hobbyist product just like many of todays most popular craft breweries,” MacLennan says. “But as I engaged with our customers, I saw a bigger opportunity. People wanted the quality and control of home brewing, but they also wanted the consistency and scalability to serve their friends, customers, or communities. That realization became the foundation for HausCraftBeer.”

What followed was a decade of refinement and collaboration including with renouned professor emeritus of brewing science at UC Davis, Dr. Michael Lewis, often referred to as the father of the craft beer movement. Dr. Lewis helped guide the company with the science of brewing to take this from a clever concept to a game-changing solution.

The HausCraft System: Small Space - Big Beautiful Impact

At the heart of HausCraftBeer’s innovation is its patented brewing system, which combines a compact design housed in copper and brass with cutting-edge technology. Traditional breweries require large spaces, extensive plumbing, and costly equipment. But the self contained HausCraft system fits into a space as small as 10 by 20 feet.

“It’s truly a marvel of engineering,” says Collett. “Think about it. Most breweries need thousands of square feet and significant capital investment to get started. Our system allows businesses to set up a fully functioning brewery in what’s essentially the size of a home office.”

Here’s what a senior personnel of a large restaurant down in Orange Beach, Alabama has to say about the system: “The HausCraftBeer System has been a game-changer for our operations. We inherited it when taking over a restaurant, and after setup and training, it became a seamless part of our workflow. Its simplicity— especially the brew-in-the-bag system— cuts cleaning and setup time, while the quality of malts ensures consistent results. Even during high-demand months with snowbirds flocking in, the system enables us to craft great-tasting beers at low cost, enhancing profit margins while offering unbeatable value. It’s reliable, adaptable, and instrumental in keeping our happy hour crowds coming back for more.”

A key component of the system is its brewing bag technology. The single-use, patented bag simplifies the brewing process, ensuring sanitation and eliminating the need for heavy cleaning equipment or caustic chemicals. The environmental impact reduction is significant. Traditional brewing can use up to 12 gallons of water for every gallon of beer produced. The HausCraft system uses just 1.5 gallons. Cleaning is labor and time intensive and also uses a large volume of water. Bypassing that need makes a major difference for businesses aiming to operate efficiently with sustainably.

Brewing Freedom: No Expertise Required

One of the most transformative aspects of the HausCraft System is how it levels the playing field for businesses. The simplified process means that anyone—from a bartender to a chef—can produce exceptional beer.

“Our system takes care of the hard parts,” says Conner. “We supply the pre-prepared, dehydrated ingredients and precise instructions. All you have to do is follow the process, which is designed to be foolproof. ”

This accessibility opens up new possibilities for small businesses, particularly those in the hospitality and entertainment industries. Restaurants, sports bars, casinos, beer gardens, and even cruise ships can now brew their own signature beers without the high upfront capital costs or ongoing operating expertise traditionally required.

The HausCraft System proved to be a game-changer for a casino in Oklahoma. One of its managers wrote, “It’s incredibly easy to use, requiring just a few hours to brew high-quality beer with exceptional flavor. Guests love the fresh, rich taste, often returning with growlers for refills. Training took only a day, cleanup is a breeze, and the low production cost allows us to price competitively, far below distributor-bought craft beers. Plus, owning the kegs eliminates deposits and returns. This system offers unmatched simplicity, affordability and quality, making it perfect for any hospitality business seeking to elevate their beverage offerings.”

Freshness Sells: Meeting Consumer Demands

Craft beer is guaranteed to continue growing because its market is now driven by Millennials and Gen Z, who are replacing the aging baby boomers and prioritize freshness, authenticity and sustainability.

“These consumers don’t just want beer; they want a story,” Conner explains. “They want to know it was brewed locally, without preservatives, and served at its peak flavor. That’s exactly what our system delivers.”

By allowing businesses to brew small batches on-site, HausCraftBeer meets these demands affordably and effectively. The system also empowers businesses to experiment with flavors and styles, giving them the flexibility to cater to changing tastes or seasonal trends. Moreover, the system is a marketing asset providing monthly stories promoting “What’s On Tap” with opportunities to create food pairings and generous happy hours for attracting new customers that are profitable. Beginning from New Years to July 4th, Oktoberfest, Christmas and sporting events, promotional opportunities are plentiful.

“Craft beer is about creativity,” says Collett. “With our system, you’re not tied to a standard recipe or product line. You can create something new every month if you want to. And that keeps customers coming back for more.”

While the appeal of fresh, local beer is undeniable, the financial benefits of the HausCraft system are just as compelling. By reducing production costs and streamlining operations, the system enables businesses to maximize their profit margins.

HausCraftBeer can produce a pint of craft beer for as little as 35 cents. When compared to the $7 to $10 draft pour price tag that’s common in many markets, the return on investment is staggering. And because the system is so compact and efficient, operating costs are minimal.

Broadening Horizons

While HausCraftBeer has established a strong foothold in casinos and restaurants, the company is expanding into new markets. From bowling alleys and pickleball courts to cruise ships, the system’s adaptability makes it ideal for any venue seeking to enhance its beverage offerings. Financing options are making the system even more accessible.

It’s more than a brewing system. It’s a catalyst for businesses to acquire not only a long term lucrative revenue producing asset but also a marketing asset that provides content for social media where much of todays craft beer demographic resides. By combining world-class brewing science, sustainability and a customer-first approach, HausCraftBeer is paving the way for a new era in craft beer production.

“We’re not just selling equipment,” MacLennan says. “We’re creating a movement—one pint at a time.”