A featured contribution from Leadership Perspectives: a curated forum reserved for leaders nominated by our subscribers and vetted by our Hospitality Business Review Europe Advisory Board.

Metz Culinary Management

Becky Souflis, Director of Catering and Events

Creating Experiences Through Precision and Hospitality

Becky Souflis

Becky Souflis

Hospitality Experience Champion

Creating Events Guests Remember, Not Just Attend

Over the past decade in catering and event management, I’ve learned that memorable guest experiences come down to preparation, adaptability and genuine hospitality. My biggest strength has always been building strong relationships with clients while managing the details behind the scenes with consistency and care. Every event carries personal significance for the client, whether it’s a corporate function, wedding, or community celebration, so I focus on understanding their vision and executing it in a way that feels seamless from start to finish.

Working with a wide range of clients across Florida, from major corporate brands to private events, has also reinforced the importance of flexibility and quick problem-solving. No two events are ever alike, and the ability to stay calm under pressure while anticipating guests’ needs is critical in this industry. I believe the best events are the ones where guests feel welcomed, comfortable and fully engaged without ever seeing the level of coordination happening behind the scenes.

My philosophy has always been simple: you are only as good as your last event. That mindset keeps me focused on continuous improvement and delivering a consistently high standard of service every time.

Turning Event Complexity into Seamless Execution

Large-scale events involve countless moving parts, from logistics and staffing to vendor coordination, timelines, weather considerations in Florida and last-minute client requests. One of the biggest challenges is keeping every department aligned while still maintaining the flexibility to solve unexpected issues quickly and professionally.

For me, successful execution always starts with preparation and communication. I place a strong emphasis on detailed timelines, clear client expectations and proactive coordination with chefs, venue teams, vendors and service staff long before the event begins. Preparation is what allows an event to run smoothly under pressure. I also believe contingency planning is critical, especially in Florida where outdoor events can be impacted by sudden weather changes.

On event day, leadership visibility matters. I make it a priority to remain present, accessible and actively involved with both clients and staff so adjustments can be handled immediately without disrupting the guest experience. Staying organized while creating a calm, solutions-focused environment for the team helps ensure operations run smoothly from start to finish.

Guests should remember the experience itself, not the challenges that were solved behind the scenes.

At the end of the day, guests should remember the experience itself, not the challenges that were solved behind the scenes.

Building Teams that Deliver under Pressure

Strong communication and team culture are the foundation of consistency in the catering and event industry. I believe people perform at their best when they feel supported, respected and properly prepared. My leadership style has always been hands-on, collaborative and focused on solutions rather than problems.

When managing multiple events at once, organization and delegation become essential. I make sure every team member clearly understands their responsibilities, timelines and service expectations before an event begins. Consistent training and attention to execution are extremely important because every event represents our company’s reputation and the trust clients place in us.

I also believe leadership sets the tone for the entire operation. In hospitality, attitude matters just as much as technical skill. Staying calm, professional and positive, especially during highpressure situations, helps build trust within the team and keeps everyone focused on delivering a high standard of service.

At the end of the day, consistency comes from creating an environment where people are confident, accountable and committed to delivering the same level of quality at every event.

Meeting the Shift toward Experience-Driven Events

The catering and events industry is evolving quickly as clients continue looking for more personalized and experience-driven events. Today’s guests expect more than great food. They want interactive experiences, creative presentation and events that feel distinctive, engaging and memorable from start to finish.

In Florida especially, we are seeing growing demand for outdoor events, locally inspired menus, sustainability-focused practices and service styles that feel elevated while still approachable and comfortable. Clients also expect a higher level of flexibility and customization than ever before, which has changed how events are planned and executed.

To adapt, I focus on staying current with industry trends while still maintaining the fundamentals of great hospitality. That includes offering more customized menu experiences, incorporating creative design and presentation elements, and using technology to improve communication, planning efficiency and overall event coordination. Social media has also raised expectations around presentation and guest experience, making visual execution an increasingly important part of the industry.

At the same time, I believe the core principles of hospitality remain unchanged. Strong service, attention to detail, reliability and the ability to create a smooth guest experience are still the qualities that separate successful event professionals from the rest.

Success in Hospitality Starts with Consistency

My biggest advice to anyone entering catering and event management is to be willing to work hard, stay adaptable and never stop learning. This industry can be demanding and fastpaced, but it is also incredibly rewarding for people who are genuinely passionate about hospitality and creating meaningful experiences for others.

Success comes from more than just technical skills. It’s built through strong relationships, organization, reliability and the ability to maintain a positive attitude under pressure. Every role within an event operation matters, and some of the strongest leaders in this industry are the ones who have worked their way up and understand every part of the process firsthand.

I also encourage aspiring professionals to focus heavily on communication and problem-solving skills. Events rarely unfold exactly as planned, so the ability to think quickly, stay composed and lead confidently during unexpected situations is essential. Clients and guests remember how problems are handled just as much as the event itself.

Most importantly, take pride in your work. Every event is an opportunity to leave a lasting impression on someone’s life, business, or special occasion. Consistency, professionalism and genuine care for clients and guests will always be the foundation of a long and successful career in this industry.

The articles from these contributors are based on their personal expertise and viewpoints, and do not necessarily reflect the opinions of their employers or affiliated organizations.