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Hospitality Business Review | Friday, March 17, 2023
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Hotels today are masterfully responsive to the ever-evolving needs of their guests.
FREMONT, CA: Hoteliers have cleverly adapted to rapid social changes with creative solutions. This article covers some of today's most striking interior design trends. The hotel industry is transforming accommodation units into the highlights of any escape by rethinking the configuration of guestrooms and ensuring highly personalized experiences. Hotel owners and those planning business trips abroad should take note of these trends:
Dynamic multi-purpose lobby spaces
Hotel entrance lobbies are becoming increasingly important as social encounters become increasingly dependent on them. Business travelers now need an environment where they can talk casually and informally, work on laptops, and plug in various devices. More than sofa-coffee table arrangements will be required. Space segmentation is necessary to create intimate and social zones and furniture that combines comfort and functionality. Large green walls, indoor waterfalls, chandeliers, and multimedia stations are common entry features in today's emerging hotel market.
Rethinking guestroom layouts
A hotel room is no longer just a bed-table-locker combo. Nowadays, guests expect surprises away from home, and where else can they expect them but abroad? Modern hospitality interiors all differ, which is probably why each is different. An extra sofa beside the king-sized bed, an interesting-looking TV panel, and a creative office space are just some of the "ingredients" of a trendy hotel room. Color explosions and eclectic decor mixes can also appeal to guests looking for a unique lodging experience.
Featuring Spa-Like Bathrooms
For living areas to expand, bathrooms were no longer seen as auxiliary rooms. Travelers today expect more than they get at home. A resort bathroom with spa-like features is a surefire way to attract guests by offering them a glimpse of luxury. A private bedroom, waterfall shower, oversized bathtub, two sinks, giant towels, beauty items, and plenty of space are some things to look forward to in luxury suites.
Restaurant, but also a destination
Hotel restaurants still rely heavily on "practicality" to entice customers. As cooking is an art, so should the "exhibition space." Increasingly, hotel restaurants are turning into memorable spaces through design. Every venue becomes a destination when it is themed, pushing creativity to new heights.
The intertwining of indoors and outdoors
A sensory experience can make a big difference. Today's hotel owners strive to keep the transition from indoors to outdoors as "ethereal" as possible, and this "principle" is well integrated into their services. Hotel rooms are not only expanded with large decks and terraces but they are also filled with natural light. Hotel guests are relieved of tension by wood paneling, stone decorations, lush greenery, and indoor waterfalls.
Green Features
Hotel owners are trying to minimize short-term costs while keeping sustainability in mind. However, being ahead of the game can lead to innovative ideas. Hotels are adopting green practices by increasing their windows for natural light, using natural building materials, installing green walls and roofs, giving guests recycling bins, installing electronic water faucets, using locally grown ingredients, and recycling graywater.
An emphasis on local art
Modern architecture tends to distance itself from local influences. Many hotel owners now realize that including local art in their design scheme improves guests' perception of the place and creates a more authentic experience. Having an art project integrated into the hotel's image could be an easy way to achieve success. Many art projects are available, from small sculptures to large-scale installations.
Keeping up with technology
A hi-tech hotel away from home is only for some. In contrast, people tend to disconnect during the holidays. However, hotels increasingly focus on keeping guests "plugged in" whenever possible. Indeed, a great way to go regarding business tourism, a technology-friendly room encourages workflow and, ultimately, client loyalty. Hotels increasingly offer the possibility of adjusting lighting, air conditioning, and even window blinds through smartphones, which is often a good business strategy. Check-in processes can also be self-driven by using PC tablets for printing boarding passes and ensuring other online processes.
A personalized space
A hotel's unique experience stays in the memory of guests for a long time. Keeping this in mind, hotel owners personalize spaces like never before. Modular and pop-up hotels are new concepts slowly gaining traction in the industry. Also, themed guest rooms can make an impact, mainly if guests cannot try more than one at a time.
An oasis of comfort
There's nothing more important than the feeling of comfort in a hotel room. Coziness is a significant factor regardless of how luxurious, technology-friendly, or weirdly themed the room. Wood decor, carpets, curtains, a fireplace, a TV, and the possibility to play guests' favorite music make a stay memorable.
The hospitality industry thrives on creating unforgettable guest experiences. The goal of hotels and hospitality spaces is to constantly seek and update concepts intuitive enough to engage the minds and souls of their guests.
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