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Hospitality Business Review | Friday, December 09, 2022
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Hospitality companies are rapidly adopting automation technology to provide better services to their customers. This can have a major impact on revenue.
Fremont, CA: In recent years, automation has resided, and promptly increasing competition and the requirement to provide valuable, customized experiences have led businesses to purchase automation technology that produces enhanced customer experiences. Automation technology can play a wide range of tasks that are too hard for humans, freeing them up to concentrate on more significant outcomes. Hence the hospitality industry must incorporate automation technology into business processes. Still, a Sage survey shows that only 16 % of hospitality companies plan to leverage emerging technology.
With rapid technological modifications, hospitality companies encounter several usual and digital challenges every time.
Lack of Skills
Employing any technology necessitates sufficient knowledge and skills to make sound decisions. As per the Sage report, 91% of hospitality executives believe they have automated some company processes. As stated by the executives, the digital skills gap among employees is one of the most concerning issues. Therefore, executing a single end-to-end platform or united solutions simplifies technology's training, practice, and optimization.
Competitive Edge
In the present highly competitive business environment, it is important not to pass up any opportunity to attract customers. Therefore, reaching customers smartly by sending them timely, targeted proposals in real-time can help hospitality businesses see a spike in guest engagement. Streamlining a company's internal processes using a back-office dashboard, which lets business leaders systematize and manage details in one central location, can also support a company in obtaining a competitive benefit and enhancing guest interactions.
Consequently, automation technologies like AI, machine learning, and robotics can make a meaningful difference in the hospitality sector. Even technological development such as autonomous agents, IoT devices, and virtual reality have greatly impacted jobs in the workforce and hospitality sector.
Managing Data
Hospitality companies are swiftly adopting automation technology to give better services to their customers. This can have a considerable impact on revenue. However, the application of technology brings some disputes, like data management. As hospitality system integrations are still not universal, data is often siloed when various teams at the same property employ disparate systems that do not enable cross-channel details sharing. This can repress communication and collaboration, create inefficiencies, take up storage space, and halt overall efficiency. Consequently, if so, businesses must integrate technology that permits data to be easily shared.
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