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Hospitality Business Review | Thursday, November 23, 2023
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Technological advancements in the hospitality industry are headed towards better-personalized services, technology, and local authenticity in hotels.
FREMONT, CA: Restaurants and bars are entering the public lobby area instead of being hidden on the property. As more customers work as nomads, branded and independent hotels add food and beverage, entertainment, and support technologies to the lobby. There is strong demand for lobby redesign, refurbishment, and makeovers. Recently, hotel lobbies have developed from check-in and waiting-for areas to display the property's hospitality. Lobbies are increasingly designed to be social gathering places, ideal for personal business and leisure. Lobbies use local art, materials, fragrances, sounds, and live music to keep guests on the property longer and differentiate their experience.
Luxury rooms: Guests want improvements everywhere. Decor, fittings, finishes, and linens in their rooms are essential. Hotel bathrooms have improved lighting, fixtures, and finishes. Most high-end hotels have heated floors, and some let visitors use their phones to control their rooms' lighting, curtains, and HVAC. Hotels use higher-end materials in their bathrooms, furniture, fixtures, and equipment. Timeshare ownership in hotels is changing how hotels will be handled.
Personalization: it is important to make guests feel special, and it is essential to welcome guests with their names on the screen, giving them a personalized feeling. More hotels now allow pets, filtered water, and yoga space. Hotels are trying to give guests "Instagrammable" experiences to advertise the property. While rendering enhanced designs, architects have an outdoor terrace and branded breakfast restaurant. Hotels add rooftop bars, innovative gyms, high-end restaurants, and wellness amenities. Hotels have long touted their authenticity as community extensions. Like all commercial buildings, hotels will be obliged to build and operate sustainably.
Tech and touchless contact: Hotel clients now ask M to integrate innovative technology to improve guest experience and operations. Hotel energy management systems have door lock sensors, temperature monitors, and occupancy sensors. Customers may now register online or at a hotel lobby or bar kiosk and choose their room, floor, view, amenities, and upgrades. Hotels deploy a Gigabit Passive Optical Network (GPON) to future-proof their infrastructure and prepare for front-of-house services like bookings. Hotel design can reveal the market's culture and history and capture its atmosphere.
Sustainability: Hotel operators want sustainable and cost-effective solutions. Lighting, HVAC, building controls, and electrochromic glass are receiving the most attention. Sustainable hoteliers now include wellness. Hotels prefer low-VOC coatings. Choosing to sustain spaces and the world is part of appreciating authenticity. Architects are building for sustainability, from air-purifying public sculptures to imaginative LED lighting effects. Designers buy art, carpets, and other unique products from local artisans to support the local economy, give their spaces a local feel, and reduce their carbon impact.
Increased green space: Architects are making green spaces like gardens and rooftop terraces so that outdoor bars, restaurants, and gathering spaces can offer green spaces for people to enjoy together. Its consistent return to design thinking using nature as inspiration is helping to bridge the emotional and physical gap between indoors and outdoors. As travelers start to make up for a lost time, so do ownership groups, and the hospitality industry is getting a lot of RFPs. Recycled materials give interiors authenticity and character. The challenge is to design for today's and tomorrow's guests.
Visitors seek work-life balance: Changes also happen to people's work hours. People who work from home may work longer hours, but those hours are more spread out and broken up by activities other than work. Most hotels now need places to work that are flexible, places to meet that are less formal, and places to hang out that are comfortable and relaxing. The public space of a hotel needs to be able to do everything and be flexible. For example, they might serve breakfast and have a coffee station or shared workstations with Internet access and a place for people to hang out.
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