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Hospitality Business Review | Tuesday, March 07, 2023
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AI chatbots can improve the overall hotel service by offering personalized room services to guests, providing support 24/7, automating digital marketing processes, and offering promotions and packages.
FREMONT, CA: In order to reduce costs and improve guest service, hotels are increasingly turning to AI chatbots. Assisting guests with booking reservations, answering questions, and providing recommendations are possible with AI chatbots.
As well as reducing hotel staff workload, AI chatbots can also improve guest satisfaction and identify upselling opportunities to increase revenue. It is great for managing the initial steps of the digital marketing process to use chatbots to foster human engagement. By using chatbots for digital marketing, organizations can increase traffic to their site and advertise their brand or product to the right audience.
AI chatbots can handle a variety of tasks, making them an essential tool for hotels seeking to improve efficiency and guest experience in the following ways:
Room service with personalized recommendations: A personalized recommendation room service can suggest food and beverages, activities, or personalized amenities and services based on guests' preferences.
Oracle Hospitality's study found that 68 percent of hotel guests prefer personalized experiences, and 77 percent are willing to share their data. Personalized recommendation room service can increase hotel guest satisfaction and loyalty, as well as increase revenue.
Supports customers 24/7: In many industries, such as technology, hospitality, and healthcare, customers often need support outside of normal business hours. By providing 24/7 support, companies can increase customer satisfaction and loyalty.
Zendesk found that companies providing 24/7 support see a 3x increase in customer satisfaction. Seventy-five percent of customers expect companies to provide 24/7 support, according to a PwC survey.
Opportunities for upselling: A chatbot can also suggest additional services and facilities to guests, such as spa treatments or room upgrades, expanding revenue opportunities.
Packages and promotions: In addition to providing information about the hotel's current promotions and packages, they can also suggest them to guests based on their interests and preferences.
Promotions: The AI Chatbots can suggest promotions or offers to guests during their stay, such as a discount on room service or a complimentary beverage at the hotel bar.
Support for multiple languages: A chatbot with AI can communicate in multiple languages, making it effortless for hotels to serve guests from multiple countries. Multilingual staff and labor costs can be reduced.
As a result, AI chatbots can help hotels reduce costs and improve guest service. AI chatbots can reduce hotel staff workloads and increase guest satisfaction by providing 24/7 support for guests, handling a variety of tasks, and personalizing the guest experience. In addition, AI chatbots can help hotels increase revenue and provide a more personalized and tailored experience to guests by identifying upselling opportunities. Thus the hospitality industry will increasingly rely on AI chatbots to enhance the guest experience.
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