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Hospitality Business Review | Friday, June 10, 2022
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The blend of AI, better spa recommendations, and excellent customer service positions spa owners to acquire a competitive advantage.
Fremont, CA: With 22,160 spa sites nationwide delivering over 190 million treatments yearly, competition amongst local spas to draw and keep loyal clientele has recently reached an all-time high. While the industry's size is great, it also indicates that spa holders must look for ways to grow their business and increase their margins without breaking the bank to stay competitive. This does not needfully mean a drop in pricey supplies or service offerings. Rather, spa operators can obey in the footsteps of industries such as healthcare and finance, which have utilized artificial intelligence (AI) to automate processes.
But what accurately is AI? Simply expressed, it is a computer program or machine's capacity to think and learn. You're probably doing a lot of your normal duties through a machine or computer earlier, so why not make it a little smarter? Yet, as AI has customarily been a pricey investment, many spa and salon operators have overlooked it as a viable choice. Luckily, AI has become more cost-effective and comfortable because of its rising popularity and promise to improve productivity. This has followed in a rise in usage, with multiple wellness businesses using it in ways you may not know, like guaranteeing clients see their favorite esthetician, worker scheduling, and even building tailored regimens based on client requirements.
Proprietors and operators of spas will be more engaged than ever once they continue. Whether you own a single spa or manage multiple locations, you can initiate integrating AI into your day-to-day operations with a simple phone call. When it's impossible to react to the phone privately, evolved phone technology can automatically supply consumers with the details they require, whether it's to schedule an appointment or understand more about your spa's services.
Spa holders can show virtual agents to answer all calls and deliver answers to regular questions because of modern phone technology. For instance, if a customer enquires, "Do you give acupuncture?" "Yes! We present acupuncture treatments," the agent can say. Customers who often phone to examine advancements or expert spa offerings can have that knowledge contained in the automated response. This lets spa staffers concentrate on in-person clients while automating requests that come in multiple times a day.
Which would you rather have?" a majority of wellness-related businesses need clients to speak straight with their chosen spa to organize appointments, normally done over the phone. Even if you propose online appointment booking, a new client is unlikely to know it. Thus they will phone first. Spas can SMS callers a URL to their reservation system through modern phone technology, which can aid with both models. If a caller replies, "I'd like to book a hot stone massage appointment," the agent can say, "OK, I can text you a link to schedule your hot stone massage appointment or tie you directly to the receptionist." Your team can focus on delivering in-person service when callers choose to schedule appointments online.
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