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Hospitality Business Review | Friday, March 10, 2023
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The following are some of the most fruitful and trendiest ways the hospitality sector has evolved:
FREMONT, CA: Personalized guest experiences are synonymous with luxury in the hospitality industry. A luxury hotel offers lavish pleasures that go above and beyond amenities. Prior to the Coronavirus outbreak, the luxury hotel market was highly competitive, and brands were adapting to the changing tastes of their customers. In spite of this, the pandemic wave brought the industry to a halt, forcing lockdowns and a zero-revenue system. To survive the ongoing catastrophe, hotels around the world had to rethink their business strategies.
Travel fundamentals have changed; new demand segments exist, for example. To address these recently developing changes in the hospitality business and the luxury world, new methods and smarter technology have been introduced.
The following are some of the most fruitful and trendiest ways the sector has evolved:
Authentic artificial intelligence(AI): The idea of bots controlled by AI is also very appealing. From in-room services to contactless feedback, these bots are rapidly becoming a standout luxury experience in the age of technology. Considering jobs such as valet, cleaning, room service, property management, or security is trending. Luxury hotels have embraced AI to provide frictionless deliveries and services. Post-pandemic rehabilitation requires all forms of AI, from chatbots to voice-activated instructions. The simple integration of automated bots eliminates the need for numerous departments of labor, such as cleaning, valet services, check-ins, and check-outs.
Spaces made-to-order: Luxury has changed over the past few years, moving away from products toward experiences and personalization. In response, hoteliers now provide their guests with services that are intrinsically unique and customized. For a broader audience, personalized venues for various experiences are being developed rather than having a uniform strategy. Many have been used in spas and wellness centers, while others have been used in recreational activities. Guests have come to expect a customized space experience in luxury hotels. As Amazon and Netflix have advanced in providing a personalized experience to their users, the luxury hotel sector must deliver top-notch personalized experiences through distinctive amenities.
A new interior and a new normal: New-age technologies and the internet of things(IoT) are being incorporated into luxury resorts and locations to suit the ways in which a new era of travel has begun. Modern techniques take into account the hygienic and safety practices of resorts and destinations. In order to bring in and harbor global traffic, social distancing, wellness centers, health pods, and recreational activities have been agreed to be the primary channels. In the hospitality industry, health and safety are of the utmost importance. The services range from the thermal screening of employees and guests to intensive hospital-level sanitization. The use of bots and contactless technology has changed the way customers travel and spend their free time.
Interiors with a new aesthetic: In order to meet the demands of the emerging travel period, luxury resorts and destinations have embraced cutting-edge technologies and IoT. Hygiene and security are now included in newer approaches to resorts and vacation spots. International traffic is primarily brought in and harbored by social isolation, wellness centers, health pods, and recreational activities to improve the health and mental balance of travelers. Health and safety are of the utmost importance in the hospitality industry.
Location-based services: In order to create personalized, localized experiences that are hallmarks of modern travel, hotels can leverage location-based services. By seeing a guest's location on their smartphone, hospitality businesses can provide more logical local recommendations. The hotel staff cannot provide visitors with local knowledge, such as the location of the nearest grocery store or the best bar in town. Marketing and customer satisfaction initiatives can also be enhanced by a hotel's location. After a workout, staff members can deliver water to a guest's room or send special offers to visitors' mobile devices.
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