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Hospitality Business Review | Tuesday, May 30, 2023
The key to boosting hospitality bookings is creating a sensational website, establishing a strong social media presence, and educating guests through content marketing.
FREMONT, CA: Building a strong brand and engaging customers requires a great marketing strategy in any company. Hospitality is no exception to this rule. As many hospitality organizations make the majority of their revenue from repeat customers and brand ambassadors, customer loyalty is often key to success. Up to 40 percent of a store's or hospitality brand's revenue comes from repeat customers.
Like any promotional campaign, hospitality marketing can include a variety of different campaigns, from digital collateral like content marketing to direct advertising. Hospitality brands often combine offline and online advertising strategies. As an example, a restaurant could run an online campaign that offers loyal customers an additional discount if they purchase a specific meal from the restaurant's brick-and-mortar location.
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Hospitality marketing plans: how to improve them
Here are some tips for exceptional hospitality marketing management:
Starting with a sensational website: The marketing campaign almost certainly includes a digital component. Companies will be missing out on a vast range of potential customers if they don't. Building a website that speaks to the target audience is the first step in "going digital." It should be as welcoming and appealing as the hospitality business. The guests must be able to envision the delicious meal they'll enjoy at the restaurant or the incredible night they'll experience at the hotel.
It is suggested to include as much branded photography as possible and consider investing in a professional video tour. The company's website must do more than just "look" good - it must function correctly as well. Clear, cohesive, and easy-to-navigate content is important.
Reputation management: Today, many customers make decisions about which hospitality companies to hire based on word-of-mouth and reviews. When it comes to choosing an experience, customers are more likely to trust the opinions of others they resonate with.
The company owners can't control what people say about their organization, but at least they can manage and protect it. Responding to negative reviews with offers to correct the issues that the customers describe on review sites is a smart move. Encouraging happy customers to leave positive reviews as well as suggestions so they can drown out any negative comments.
Content marketing can educate guests: Adding content marketing to the hospitality marketing plan is one of the best decisions companies can make. The right content can enthuse and engage the audience while simultaneously improving search engine ranking chances. Sharing the right content is the key to success. In order to increase sales, organizations should create keyword-rich, informative content that speaks directly to their target audience.
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