openROOM

A few years ago, hotel sales were usually done through third-party platforms and were not generated directly from their website. This trend has changed, and guests now choose to interact with hotels first-hand. Stakeholders now need to work towards better digital representation of hotels and the user experience to boost sales and increase market shares. Social media platforms also play a big role in hotels advertising themselves to reach a wider audience.

A suitable partner who can get hotels up to speed with modern tools to improve their websites and increase their outreach through various channels is openROOM. It has assisted numerous hotels in successfully establishing themselves in the global hospitality market.

An expert in revenue management, web design, digital marketing, and technology, openROOM provides tailored solutions to hotels as it understands each client’s needs.

The company’s services include image websites, a booking engine, email marketing, branding campaigns, retargeting, metasearch campaigns, blog implementation, and more.

The core concept of openROOM’s digital marketing lies in adapting to the website’s user. Further elucidated by Ricardo Almeida, CEO of openROOM, a user coming from a social media platform will be at the start of the discovery phase and will probably not be inclined to book a room at this stage. The user is advertised and given a near first-hand experience of a stay at the hotel to get them to sign up for the hotel’s newsletter. Once in possession of the email, the user is advertised special promotions with limited time, exclusive online booking advantages, and loyalty programs. When users enter the booking phase, information on promotions are emailed to propel them to reserve a room on the hotel’s website.

“We are recognized for our commitment and innovation. By constructing tailored solutions for our clients, we aim to satisfy them 100 percent each time,” says Almeida.

To help clients reach this level of digital marketing, openROOM first meets with its customers and familiarizes itself with the hotel’s facilities and services. It learns about their targets and the clientele they want to acquire. Based on this, the company designs a website for the new concept of the hotel and constructs a strategy to gain higher conversion rates and traffic for the website. When users interact with the website, openROOM records the number of users searching for a room and observes the pattern followed when they communicate with the website. Using this information, the website displays dynamic content to the user, improving customer experience.

openROOM offers a complete ecosystem of support to cover all client needs. In addition to designers, web programmers, editors, and experts in digital marketing, the organization is upheld by its team of in-house software developers. Through the team’s collaboration, it offers unique and differentiated services to clients independently or by integrating with a third-party vendor.

Besides digital marketing, openROOM offers other services. The revenue management section of its services operates as an external customer management department. The team behind this sector consists of revenue and yield managers, and its business intelligent technology. Under this service, the team allots time to observe the competition, analyze conversion rates, and transform these into strategies for online channels and agencies.

Its web designing service converts web design into a sales tool for clients by applying trends, including SEM, SEO, CRO, and user experience (UX). The booking engine component eases booking processes on their websites to maximize sales. The engines adapt to the hotel’s and user’s needs.

With over 15 years of experience, openROOM’s expertise has assisted numerous hotels stand out. Even among its disparate departments, their passion for helping clients brings them together and enables them to work as a collaborative unit. At the heart of emerging industry trends, openROOM is at the forefront of innovations in the hospitality industry and will continue to facilitate its services for years to come.