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For more than a quarter of a century, Euro Consulting Hôtellerie has built a reputation as one of Europe’s most trusted recruitment and consulting partners in the hospitality sector. The company was founded in 1998 by restaurant consultant Christophe Gonzalez, whose reputation as a trusted advisor to chefs and hotel brands made him a leading figure in hospitality recruitment. The company emerged during a period of rapid growth in hotels and restaurants across Europe. Christophe recognized that hospitality businesses required dedicated support in talent acquisition and positioned himself at the intersection of human connection and business strategy. His ability to earn the trust of celebrated chefs and prestigious hotel brands laid the foundation for a company that has become an institution in hotel recruiting and consulting. Over the years, Euro Consulting Hôtellerie has grown into more than a recruitment agency. Today, it is a consulting partner dedicated to solving some of the most pressing challenges hotels and restaurants face in hiring, training, and retaining talent. To achieve this, the company streamlines recruitment processes with an emphasis on quality over quantity under the leadership of managing director Pierre-François Grel, alongside Gonzalez and Marjorie. Human resources directors, often overwhelmed by hundreds of résumés, turn to Euro Consulting Hôtellerie for carefully vetted candidates who align perfectly with their needs. This attention to detail ensures that only profiles meeting every requirement of a role are presented to clients. Its services span recruitment, training, and consulting, tailored to the unique requirements of hospitality businesses ranging from boutique hotels to fine dining establishments and luxury resorts. This adaptability stems from the company’s philosophy that reading a résumé is not enough; what truly distinguishes Euro Consulting Hôtellerie is its practice of headhunting as a deeper, more human process. Rather than simply cataloging a candidate’s career path, the firm works to understand both professional trajectories and personal aspirations, aligning them with the strategic objectives of clients. Because of the deep relationships it nurtures, Euro Consulting Hôtellerie often places candidates quickly, matching them with opportunities that fit not only their skills but also their ambitions.
The hospitality industry is evolving rapidly, and in such a dynamic climate, the right advisor can turn complexity into opportunity. Milan-based Novenero, founded in 2012, is a boutique advisory firm specialising in hospitality real estate. It provides hospitality transaction and debt capital advisory, combining strong financial expertise with a pragmatic, hands-on approach. The firm’s work spans the full investment cycle, from core to opportunistic strategies, supporting private and institutional investors, developers, and hotel operators with everything from sourcing and structuring to due diligence, closing, and ongoing asset management. Managing Partner Andrea Ivancevich brings more than twenty years of experience in corporate finance, asset management, and investment banking. His background in multinational consulting and significant financial institutions shaped Novenero’s model: operational, flexible, and focused entirely on client outcomes. Unlike advisors who rely on pre-packaged strategies, the firm provides bespoke solutions grounded in market realities. “Our strength lies in being reliable, fast, and able to speak the same language as both institutional investors and entrepreneurial families,” Ivancevich explains. “We design outcomes that are tailor-made, never off-the-shelf.” This approach has proven particularly effective in Italy, where cultural nuance, regulation, and economic factors require precision and agility. Navigating Challenges in Hospitality Investment Italy’s hospitality sector, one of the country’s key economic engines, is facing growing complexity. Geopolitical instability, inflation, and rising construction costs directly affect investment returns. Within the industry, workforce shortages remain a critical challenge, while training programs must continually adapt to evolving guest expectations. Sustainability has also become a strategic priority for compliance and to attract a guest base increasingly attuned to ecological values. At the same time, travellers expect seamless digital integration, efficient communication, and personalisation. Big data and artificial intelligence now enable hotels to anticipate guest preferences, making technology and service innovation indispensable..
Cloudbeds is transforming hospitality management with an all-in-one platform that simplifies operations, enhances efficiency and elevates guest experiences. By integrating property management, revenue optimization and guest engagement tools into a single cloud-based solution, it enables hotels, hostels and vacation rentals to streamline daily tasks and focus on delivering exceptional service. Unlike fragmented systems, it provides a seamless, centralized platform where property owners can manage reservations, automate administrative tasks and optimize pricing strategies—all from one intuitive interface. This comprehensive approach improves booking accuracy, rate adjustments and guest interactions, ensuring smooth operations at every level. “When it comes to hotel tech, user experience isn’t just a nice-to-have. It’s the difference between spending time with guests or spending time navigating software,” says Adam Harris, co-founder and CEO. This emphasis on usability translates into tangible benefits for property owners, allowing them to devote more time to guest service rather than struggling with outdated or complex systems. The platform’s automation capabilities further reduce manual workloads, enabling staff to focus on creating memorable guest experiences rather than administrative tasks. [CIOS_QUOTES_REPLACE]Revenue management is a critical driver of success in hospitality and Cloudbeds provides intelligent tools to help businesses maximize earnings. Its AI-powered pricing engine continuously analyzes market demand, competitor rates and historical trends to make dynamic rate adjustments. This ensures that properties can capitalize on high-demand periods while maintaining competitive pricing during slower seasons. By leveraging data-driven insights, hotels and vacation rentals can make strategic decisions that directly impact profitability.
Christian Pauwels, Director Global Data, Radisson Hotel Group
Kevin Vassout, Executive Director- Strategy, Sustainability, Transformation and New Countries - Procurement Europe & North Africa, Accor
German Milavin-Crone, Director of Franchise Services Platform, Louvre Hotels Group
Anna Fenten, Marketing Director, Searcys
Libby Andrews, Marketing Director, Pho Restaurant
Adaptive reuse in European urban hospitality transforms underutilised buildings into profitable assets, enhancing sustainability and guest experiences while preserving local culture and architecture.
The European hotel industry is transforming to prioritise authentic guest experiences, personalised services, and a strong organisational culture aligned with modern travellers' evolving expectations for wellness and sustainability.
Smart Hospitality is the New Playbook for People, Performance and Partnerships
As the European hospitality landscape evolves, the industry is moving beyond tradition into a new era defined by intelligence, agility, and human connection. Whether through enhanced recruitment strategies, advanced franchise service models, or data-informed decision-making, smart hospitality is emerging as a guiding principle for sustainable growth and long-term success. This edition of Hospitality Business Review Europe explores how the integration of technology, talent, and tailored guest experiences is reshaping the way hospitality businesses operate. Across markets, there is a growing emphasis on aligning operational strategy with the values of modern guests and employees, including efficiency, sustainability, transparency, and personalization. Lucia Raru, Head of Recruitment at Caprice Holdings Ltd, offers insight into how the sector is reimagining recruitment to meet evolving expectations. From immersive assessments to a stronger focus on emotional intelligence and cultural alignment, hospitality hiring is becoming more experience-driven and values-oriented. These practices reflect broader shifts, such as the increasing importance of sustainability, community engagement, and the rise of hands-on hiring techniques. German Milavin-Crone, Director of Franchise Services Platform at Louvre Hotels Group, outlines how franchise and management services are being modernized through digital transformation, AI-enabled tools, and a deeper commitment to sustainability. Innovation and adaptability are no longer optional but necessary responses to changing market conditions, consumer behavior, and regulatory frameworks. Throughout this issue, perspectives and strategies demonstrate how the hospitality sector is not only responding to change but actively shaping it. Smart hospitality is not about trend-chasing or one-time solutions. It is about building operational systems that are resilient, responsive, and aligned with long-term priorities. We invite readers to engage with the ideas in this edition and reflect on how their own organizations can lead with intelligence, purpose, and a people-first mindset.